In 2021, I jokingly made candles with the 'Smell of an accepted offer' to give as a gift to our HR clients. It really hit home with everyone. Then I added some more "scents" and we used the candles as a measure at the Tech Week 2021 conference in Skolkovo. All 150 candles we had stocked for 2 days of the event - were gone in 3 hours...! Then we decided that it would be cool to make our own brand for a narrow audience. Now we have our own production and have released our first collection dedicated to IT people and all office workers. There are plans to make lines for other businesses, and we are thinking about a concept